Our Purpose

We Empower All Families to Find the Right Care for Their Loved Ones

Let Us Help You
Founded 2015 Australia Wide
Our Story

Founded in Response to Lived Experience

Care Guidance was founded in 2015 as a direct response to the lived experience of trying to access, source and finance appropriate aged care for a loved one.

Our purpose is to empower all families to find the right care by providing an end-to-end professional service through the Concierge Service and Wellbeing Program.

Today, Care Guidance operates across Australia. We partner with hospitals, residential Aged Care facilities, Support at Home providers and community health organisations to deliver better outcomes for individuals and families at every stage of the Aged Care journey.

"Since our founding, we have put families and their loved ones at the centre of everything we do."

2015
Care Guidance Founded
Launched the Concierge Service to provide free, independent guidance to families navigating Australia's Aged Care system.
2017
Wellbeing Program Launched
Specialist social workers embedded in Aged Care settings to meet the emotional and psychosocial needs that clinical teams alone cannot address.
2024
Expanded Beyond Victoria
The Wellbeing Program extended beyond Victoria, bringing specialist support to individuals in Aged Care settings across two new states.
2025
Launched Wellbeing Program and Concierge Service in Support at Home Nationally
Care Guidance extended both services to Support at Home, bringing expert guidance and specialist wellbeing support to individuals receiving care at home across Australia.
Our Track Record

Trusted by Families and Providers Across Australia

Care Guidance has been partnering with aged care organisations since 2015, placing individuals in the right care and supporting smooth, confident transitions.

10+
Years Helping Families Find the Right Care

Founded in 2015, Care Guidance has a proven track record of partnering with hospitals, home care providers, residential facilities, and community organisations.

100+
Partner Organisations Across Australia

Care Guidance works with over 100 of Australia's leading aged care providers — giving clients access to a trusted, accredited network wherever they are.

500+
Individuals Placed Every Year

Families matched to the right care and supported through every step of the transition.

The Team

The People Behind Care Guidance

Care Guidance is built on deep expertise, genuine care and a team that understands from experience what families are going through when they reach out to us.

CN
Chris Naish
CEO

Chris is a fierce competitor on and off the field, with a deep compassion and dedication to those in vulnerable and disadvantaged positions. From leading a well-known youth organisation to advocating for Indigenous communities, Chris brings a can-do, game-changing attitude to both his role and the Aged Care sector.

SS
Sharon Stokes
Head of Operations

Sharon has a background in automation and process, and joins Care Guidance with a wealth of experience. Sharon is passionate and empathetic, ensuring Care Guidance's processes are held to a high standard so the best possible service is delivered.

RN
Rose Naish
Care Guide

Rose is a caring, empathetic and positive role model who loves to help families and their loved ones find the right care. With a strong understanding of the Aged Care sector, Rose positively supports all families who need Care Guidance's help, and is a wonderful carer and helper for everyone in the community.

SM
Sarn McInnes
Care Guide

Sarn has worked in community services and the NDIS for the past nine years. Working with Care Guidance has rejuvenated Sarn's focus on what truly matters. As the saying goes, time stands still for no-one, and Sarn is committed to ensuring our loved ones move graciously into Aged Care, maintain their dignity and desire for connection, and receive the best care for their needs.

30+
Wellbeing Specialists
Specialist social workers
5+ years aged care experience
AASW accredited
Where We Work

We're Here for Families Across Australia

Care Guidance currently has established operations in Victoria, Tasmania and South Australia — and we support families and providers nationally. No matter where you are in Australia, we can help.

Let Us Help You
We service all of Australia — no matter where you are, we can help.
📞 1300 442 383 ✉ care@careguidance.com.au
WA NT QLD SA NSW VIC TAS

Ready to Take the Next Step?

Whether you are a family navigating Aged Care for the first time or a provider looking to improve outcomes for your clients, we are here to help.

Let Us Help You